What is pay per click?
There are several search engines which will rank your web site according to how much you are prepared to pay them. These are usually set up on a Pay Per Click (PPC) basis i.e. you pay a set amount of money every time someone searches for keywords, or key phrases on which you are bidding, and clicks on your link to visit your site. The higher your bid, the higher your site is placed. Sites which work in this way include Overture (formerly called Goto) Espotting and Find What. Traffic from PPC search engines is very targeted and as such, you can expect higher click through's and conversion rates.
Pay per click is a very controllable way of marketing your site. You may change your bids up or down at a moment's notice and you can set limits of how much you will pay each month. If no one clicks on your listing, you don't pay a penny, yet your site's entry is still seen by the people using these sites. They soon get to recognize your name thus establishing branding of your company's name and its services.
Why use a pay per click management service?
Getting to the top of search engines using pay per click is fast and guaranteed but at the same time it can be time consuming and expensive. For instance -
At the time of publishing this site, the top bid for the keyword "loans" on Overture UK is £4.37. The fourth bid (24hour-loans) is £4.27, the fifth bid is £3.90 (Britannia) and sixth bid is £3.26. 24hour-loans is overbidding by 37p per click and Britannia by 64p! Savings per 1,000 clicks for 24 hours-loans is £370 and Britannia would save £640.
High volume keywords like "loans" would easily generate over 1,000 clicks per week. In a year both sites could be spending an extra £52,250!
That's just one example how our management service could save you money. Take the above example again - the top bid of £4.37 per click is beyond the means of most small businesses. Our keyword analysis will help you identify related high volume related keywords at a fraction of the cost! For overpayment read: this is money misspent that could have been saved or devoted elsewhere to boost the overall marketing effort! Many large sites are bidding for hundreds, if not thousands of search phrases, so it doesn't take an Einstein to figure that all this may aggregate to a serious waste of money! Of course, monitoring and modifying loads of ever changing bids manually can be a daunting chore, especially in view of PPC engines' typically cludgy bid management interfaces. Luckily, it's exactly this number crunching type of task where companies like ourselves excel.
Why do my paid listings need optimizing?
Even PPC needs optimizing - It's has always been the case that half of a real search engine optimizer's job was in understanding and selecting keywords. Not just obvious keywords, but the real gems that bring the highest ROI. Maximize your return by using our expertise and dedication.
Our service will actively seek out hundreds of highly targeted phrases that result in more visitors at a lower cost. We will electronically monitor competitor’s bid so that you can always stay on top. Each keyword is monitored 24 hours a day, 7 days a week in order to minimize the risk of overbidding. In most cases our service will pay for itself in the first month.
Guaranteed traffic within 72 hours
Within three working days of setting up your account expect to see a continuous flow of quality traffic from the top search engines!
Comprehensive keyword analysis
Since you are paying for each click through on your bid, it makes good sense to ensure that your keywords are relevant to your target audience. We help you identify the most cost effective keywords to target. In most cases our keyword research shows up highly volume keywords often overlooked.
24/7 bid monitoring
Be on top, without over-bidding! Our PPC Management service allows you to constantly outbid your competition (when you need to) or exploit bidding gaps. Bids are monitored every half hour automatically so there is no chance of you overbidding. We will always price your bids to achieve a positive Return Of Investment (ROI).
Carefully crafted titles & descriptions
Its a known fact that carefully worded, factual, enticing titles and descriptions will generate more clicks than poorly written, badly worded one. Our search engine consultants will ensure your sites stands out from the crowd! Tracker pages to monitor hits
Most of the time, you'll notice that the number of clicks tracked by yourself is between 15 percent to 30 percent more than the clicks the PPC engine reports. This is because reputable PPC engines such as Overture have installed anti-cheating mechanisms that prevent your competitors from repeatedly clicking on your listings and wasting your bid fees. They will count multiple clicks within a specified timeframe from the same computer as only one click through while your own log will usually register the multiple clicks. Tracking your clicks give you a more reliable picture of how well your PPC campaign is performing for an small extra charge we will set up tracker pages or domains on your behalf.
Our tracking system will -
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