Build your own opt-in newsletter. Your own newsletter gives you the opportunity to build your credibility and keep in touch with your customers.

You can develop a rapport with your readers. Assuming you provide quality content, your readers will come to develop a 'relationship' with you. When they trust you, they're more likely to take your opinions into account. That means more sales whenever you choose to endorse a product!

It also allows you to keep in touch with your visitors. Just ask and they'll provide you with plenty of comments and suggestions on what interests them. You can use this information to improve your site or your products to cater more to what they want.

It will give you more traffic, return traffic. By highlighting the resources on your site in each issue of your newsletter - or by simply displaying your website URL - you generate more traffic. Plus others will see your work, and may request permission to reprint your articles in their own newsletters or website's. This can bring a tremendous amount of traffic!

You'll be able to market your own products or services to them as well and if you choose to offer paid advertising, you'll generate an additional income there as well.

You'll find more information on starting your own newsletter at http://www.buildyourhomebiz.com/ezine/