Ezine's are a very affordable way to reach thousands of targeted prospects at a reasonable cost.

One of the funniest, common realizations is that customers do not buy until the third or fourth visit to a Web Site.

Direct response marketing has been built on this fact for years, following up initial contacts with repeated messages inviting people to visit.

Email is the best means to conduct this and to keep up with the volumes of email that come with a new affiliate program.

Yet the real power of email comes in the endorsed mailing.

When an ezine or list has been developed, with a trust between the writer and the audience, the endorsement is gold.

It moves people from being strangers to being introduced to you personally. The unfamiliar is replaced by a recommendation from someone they trust. Response rates to email offerings are much greater; a recent article about the December Internet retail push claimed a 300% increase in sales via email than via other methods. This is the hottest, unknown affiliate promotion available.