Producing the text content of your website is a critical part of the development process.
Here are some tips and ideas to help. Firstly write as if you are talking to your customers. Keep the dialogue friendly, personal and conversational. Avoid formality, you want to make your readers feel special.
Avoid industry jargon and buzzwords. Focus on the benefits of your products and services rather than the features. In other words, clearly define who your customer is and then compose information that will motivate them to take the actions you desire.
One way to do this is to attract their attention with powerful benefits-driven headlines and skimmable selling point sub-headings.
Keep your text brief and digestible, the faster you convey your product or service benefits to your reader the more likely you'll keep them intrigued.
Most importantly of all, tell the reader what you want them to do next.
With this in mind, we can offer the following services to assist you:
As well as the design, your website will contain copy (text). We can offer the services of a professional copy writer who can either improve existing copy you may have, re-write any copy you supply, or write your copy from scratch. All the services will improve readability and help communicate your sales messages more effectively. The copy writer is also skilled in supplying key word rich text to help with search engine optimisation.
1. Editing Service - Price £40.00 per page up to 400 words (over 400 words £10 for every extra 100 words)
If the text on your websit is ful of misakes, wat does that say abot yor cumpany? Our copy writer will edit your text to make it error free, easy to understand and give your business a professional image.
2. Re-write Service - Price £70.00 per page up to 400 words (over 400 words £18 for every extra 100 words )
If you have been using the same phrases about your company for the last few years, why not let our professional copy writer liven things up and re-write your text? Easy to read, compelling text can help steer people towards choosing to buy from you. Good customer service starts with good copy.
Tell people visiting your site things they need or want to know and you are half way to solving their problems and so making a sale.
3. Web copy (text) - £100.00 per page.
Creating a new website is an ideal opportunity to examine the real benefits of your products or services. At the same time do you really know who your customers are? Our professional copy writer will create sales copy for your
website that is tailored to your business and its customers. Good web
design will be enhanced by sharp, focused sales copy that guides people from home page to your online shop or booking form. Working closely with Blueprint IT, the copywriter will seamlessly weave in key words and relevant copy about linked sites to help with search engine optimisation.
If you want to learn more about copy writing for yourself go to http://www.copyblogger.com/
Please call us on +44(0)1446719579 or email us for a FREE consultation.
Alternatively, please send us a contact phone number and we will telephone you shortly to discuss your needs in far more detail. |