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If you are thinking that your reader is the only customer that you need to please then think again. It's a bit like assuming the only customer for an old people's home is the resident - it isn't-- it's also the residents' 45 year old daughter. Therefore sell to her and the place is full.
The main customer for a web site is 'gulliver' or 'arachnia' or whatever the search engine spider is called. Observe it, profile it, get to know it intimately, what does it like and loathe. How can you get its attention?
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Two |
Making sure the keywords that you target are correct is one of the most important things to get right. We can help with this, but you will need to re-evaluate these often by looking at your website statistics.
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Three |
The <TITLE> of the page is a very important thing to Google and a host of other search engines. The <TITLE> of your site should be what you do, not who you are.
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Many of the search engines pick up the first paragraph of the <BODY> content (in other words what's written on the page). Don't confuse it with 'last updated on ...' and counters, etc. Just have a simple paragraph that says what you do and ... use the same words as the <TITLE>.
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If each search engine spider likes different things, give them exactly what they like in the form of 'portal' pages which are dedicated to one keyword or phrase and aimed to satisfy each search engine spider. For example, a page with the title 'business start up' and the KEYWORDS 'business start up' where the BODY says 'business start up' will put you pretty high when someone searches for 'business start up'. Make sure that you have a link from your index.html page to this portal and from this portal, that way you don't have to submit each page, it will be found on the next spider.
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Six |
Make the <DESCRIPTION> of the page tie in with the <TITLE> and <KEYWORDS> - obvious but some of us get a bit carried away.
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Seven |
Develop as many inbound links as possible, using many different methods.
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Eight |
Content is king - that means that when the spider visits you, and you appear on the engines, if your content is negligible or never changes don't expect them to come back.
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Nine |
Subscribe to, and read, every newsletter on web marketing that you can. If you only pick up one tip per month you can improve your web site placement.
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Ten |
Most Search Engine spiders cannot follow graphically embedded links. In other words if you have a 5000 page web site and have linked it through gif's or buttons then, as far as the spider is concerned, you have stuck the pages together and it sees only page one. If, however you place text links or <A HREF> links that the viewer cannot see, within those pages then you have 5000 pages that can have a <TITLE>, <KEYWORDS>, <DESCRIPTION>, etc to sell to 'gulliver' and his little friends.
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